Use clear language and legible fonts while developing websites
Legibility of website contents is an important aspect that determines the amount of traffic attracted by a particular website. Internet users have the tendency of appreciating websites whose writings are legible and language easy to understand. Whilst professionalism ought to be exhibited while developing the wordings of a website, the use of complex languages an terms might not be very friendly to most internet users. Therefore, web developers must always ensure that the language used on websites are easily understood by users of different calibers.
Grammar errors must be avoided by all means while trying to explain products and services on a website. Internet users always make first impression from merely reading the words on a website and any errors in grammar might make them have a negative opinion regarding the legitimacy of products or services being marketed. If any errors are detected, users may shun such websites and are less likely to recommend the sites to other users. Therefore, it is always important to proofread website contents before publicizing them.
Offer something worthwhile that people might actually want to purchase
It is always important to carry out a comprehensive research in order to determine what internet users might actually want to purchase from the internet. This is always accompanied by wide research on buyer behavior, pull factors and customer decision making process. Additionally, being updated on the trending goods and services is an impeccable move of
ensuring the one always offers what people really want to purchase. On most occasions, internet marketers fail to align their products or services to the market niche. Before launching products and services online, internet markets must ensure that they carry out extensive research in order to ascertain the demand for such goods and service over the internet.
When products and services offered on the internet have a high demand amongst internet users, the sites that promote such products are likely to have high traffic. This is because the only way internet users will access and purchase these products and services is by opening the sites and this alone amounts to traffic on the site. Internet users have the tendency to visit sites that are mostly visited by other users. People do not always want to associate themselves with sites that have nothing substantive to offer and hence has almost zero visitors coming to the site. The feeling is just like shopping from a supermarket. Shoppers will always prefer waiting in long queues in crowded supermarkets to shopping in less crowded supermarkets where they will not be required to queue before they are served. It is for this reason that it is important to ensure that products and services promoted on a site have a high demand amongst internet users. Page | 8
Techniques Used to Attract First Time Visitors
Repeat and first time visitors of a website are both important as they all amount to the much desired traffic. Aside from ensuring that repeat visitors visit a website or blog page again and recommend the pages to other friend, making sure that a website is visited for the first time by an internet user is important. One ought to note that people are made aware of the existence of certain sites that might meet their varied expectations through a number of ways. The process of making a web page known to potential visitors is rigorous and requires patience and commitment. On most occasions, it is a gradual process whose fruits are not immediately seen. It is for this reason that most internet marketers terms internet marketing as a slow but sure process.
Internet marketers have since devised ingenious strategies of attracting massive traffic to their websites. As already noted here before, some of these are paid while others are not paid. It is noteworthy that the paid techniques of promoting a website with the intention of getting massive traffic on it are fruitful but quite expensive for most internet marketers. This is because of the fact that once the payments are made there is always little guarantee that the traffic that will be attracted will actually see the products and services on promotion as relevant to their varied needs and wants. It is for this reason that most internet marketers prefer the free techniques of promoting a website.
Quite a number of website promotion techniques have been tested over the years to ascertain their workability. According to internet marketers, some of these techniques have failed to yield the desired results while others have been successful in attracting massive traffic to websites. However, not every promotion technique works best for any internet markets who
seeks to increase traffic to his or her website. Therefore, marketers always test different marketing strategies in order to identify the best strategy that yields maximum results depending on the intention of the marketing process and the target market. Some of the proven techniques used by internet marketers to make their web pages known to potential visitors are discussed below.